Most businesses and organisations at some point will look to promote their brand through Printed Promotional Items as well as embroidery to decorate garments and clothing items.
The first step in this process is to identify what is required to be shown on the item itself , this is most commonly a logo or name, it can also be a particular design or image.
Established businesses generally have an existing logo as well as familiar colours that identify the brand and its staff in the workplace. Organisations such as sports teams, charities and school groups also identify themselves through colours and crests good examples of this would be football and cricket teams or schools with a distinguished uniform.
If a logo or graphic is required this can often be designed by the company offering the printing service. Many Print and Embroidery Businesses now offer a logo design service to complement their offering to organisations and the public.
Although sometimes daunting the best advice is to ask, friendly staff will guide you through this design process as they will have done this many times before, some firms offer a small selection of design ideas before a final choice is made.
Once chosen this can also be converted into a computer file to be used for embroidery. These services are a crucial element of the process.
It is then a case of choosing the items to be decorated with the design or logo. It is standard for Embroidery and Print Businesses to offer a range of brands and products through a catalogue with the staple items for clothing being T-Shirts, Polo Shirts and Hoodies. Although this can extend to jackets, caps and beanie hats as well as workwear items such as full button shirts, ties and aprons for the hospitality industry or fleeces and cold weather jackets for outdoor manual work.
In terms of print, logos as well as promotional messages are often used on T-Shirts, Mugs, keyrings and Vinyl Stickers.
For one off items a higher price is more often than not charged, however there is normally a discount for larger orders on the unit price which can be substantial if the volumes are high enough this applies to both print and embroidery.